Privacy Policy

The Bright Fig, LLC (“we”) runs thebrightfig.com. This page covers what we collect when you use the site, why we collect it, who handles it, and how to have it deleted. Questions go to info@thebrightfig.com.

The short version

• We only collect what you send us: a contact form message or a newsletter signup.
• Our analytics set no cookies and don’t identify you.
• We don’t sell your information or use it for ads.
• Email us and we’ll delete what we have.

What we collect

Contact form. Your name, email, the service you pick, how you heard about us, and your message. If you came from the readiness check and kept your answers attached, those come too.

Newsletter. Your email address, if you sign up for Smarter by Friday.

Readiness check. Your answers stay in your browser. They’re held in that browser tab so they can go with a message if you book a call, and they clear when you close the tab. We count finished checks and scores, with no names attached.

Analytics. We use PostHog to understand how visitors use the site. It runs in cookieless mode: it sets no cookies, stores nothing on your device, keeps no profile of visitors, and does not track you across other sites. Visits are counted with an anonymous code that PostHog’s servers make from your IP address and browser type, and the code changes every day. It records which pages are viewed and which buttons are clicked, never what you type into a form.

Error reports. When the site has a technical error, we get a report so we can fix it. Reports leave out personal information, with one exception: if your contact message fails to send, the report includes your name, email, and service choice so we can still reach you.

Server logs. Our host, Vercel, keeps standard logs, such as IP address and browser type, for security and to keep the site running.

How we use it

• To reply to you and follow up on what you asked about.
• To send the newsletter you signed up for.
• To see which pages help and to fix what’s broken.

We don’t use it for ads, we don’t sell it, and we don’t share it with data brokers.

Who handles it

A few services run parts of the site. Each one handles only what it needs:

• Vercel: hosting.
• PostHog: cookieless analytics.
• Resend: sends your message to us and a confirmation to you.
• Sentry: error reports.
• Ghost: runs the Smarter by Friday newsletter.

We’ll also share information if the law requires it.

Cookies

None. See our Cookie Policy.

How long we keep it

• Contact messages stay in our email while we’re talking or working together.
• Newsletter addresses stay until you unsubscribe.
• Analytics are kept as totals.

Ask any time and we’ll delete what we have.

Your choices

• Unsubscribe with the link in any newsletter email.
• Ask what we have about you, or ask us to correct or delete it, by emailing info@thebrightfig.com. It’s free. We’ll answer within 45 days, usually much sooner.
• We don’t sell your information or use it for targeted ads, so there’s nothing to opt out of.

Children

The site isn’t meant for children under 13, and we don’t knowingly collect their information. If you think a child sent us something, email us and we’ll delete it.

Security

Information is sent over a secure connection (HTTPS) and stored by the services listed above. No system is perfectly secure, so we keep what we collect small.

Changes

If this policy changes, we’ll update the date at the top.

Contact

The Bright Fig, LLC, Wallingford, Connecticut. info@thebrightfig.com