The situation
The market was known. The machine wasn't built.
The founders knew recruiting inside and out and had the relationships to match. What they didn't have was the operating side: how work would move, how they'd go to market, and a position they could pitch with confidence. Everything ran on instinct and manual effort, and that wasn't going to scale.
What we did
Questions first, then the plan.
- Started with questions, not answers, and found where decisions were likely to stall.
- Helped define a go-to-market the team could actually deliver.
- Showed the team how to use AI for candidate and market research so intelligence came faster.
- Helped set up a simple social media routine so the brand was active from day one.
- Left them with operating frameworks and AI habits they run without us.
What changed
Open for business with the back office already done.
Leadership agreed on one direction before the first client pitch. First clients came in under ninety days, and the agency hit 95% of its first-year revenue targets while the founders spent their time on clients instead of process.